Confidently boasting about what I've done or can do is not something that comes naturally to me. However, it is a given that when selling your services as a freelancer that potential clients will want to see some of your previous work. I can't share everything because of certain confidentiality agreements but here's what I've put together so far in a very rough format.
By way of introduction, I've been working in the e-commerce site setup, design and promotion industry for the past six years. Here are a few things that I've worked on personally.
One of my most steady freelance clients is the American Optometric Association. In my role for them, I format email marketing and newsletters for distribution to their paid membership.
I'm the administrator and co-owner of an e-commerce site that sells wedding favors and supplies called HappyIsTheBride.com.
I've set up and contribute to a blog about video editing with my father called ColorBurstVideo.com.
I've set up numerous WordPress blogs including one for a family friend about horse training called FrenchClassicalDressage.com.
Additionally, I have a personal blog, mostly for my own ramblings. So this really doesn't look like much but it's a start. I've left so much out that I simply can't yet talk about. Additionally, if this were a real portfolio it would include screenshots and other examples.
Not to worry, all of this is in progress! In the meantime, this draft will give an introduction.