For those of you too young to remember the days before Google, there were other search engines, such as Altavista (the first big one) and Yahoo. The reason Google became the most popular is that they do a very good job of ranking the interesting items first, which is important when there are 39000 hits for your query. The Search Engine Promotion business, when it's not just a scam sold by spammers, is mainly about doing artificial things to make Google's robots think your page would be interesting to humans; it's much better to actually make your page interesting to actual humans, and hope Google's robots pick up on that.
How Google Can Make or Break A Small Business Couldn't have said it better myself. Of course, every web site promotion company will tell you that is exactly what they do.
Who is ArcoJedi? A life-journeying Christian, ecstatic husband, proud father of four, web guru, all-around geek and Star Wars fanatic. Read these thoughts that he felt were worthwhile. Then wonder why he thought that way.