Wheel of Lunch - another casualty in the death of the Web as we knew it...

A moment of silence please...

I like fun single-use websites. I've written about The Useless Web and other sites like it a few times, and they are fun and goofy. But there have also been a number of effectively useful single-use websites over the years that I've frequented. And right now I find it hard to believe that I've never written about my absolute favorite.

The Wheel of Lunch

Imagine you are with your coworkers or a group of friends and it's getting close to lunchtime. "Where should we go?" you might ask. And then a long discussion begins.

And here's what you should know about me. I am pretty open to most restaurant options, and don't have a strong preference. Basically, once we've decided to eat, I'm pretty agnostic as to the where. When the conversation goes on longer than 2 minutes, I'm politely ready to pick something at random. And for this exact reason exists the Wheel of Lunch.

The screen shot I've saved here does not do this justice. This website has existed since at least 2009. The original version that I was familiar with used Flash (R.I.P.) as a technology. It was later remade with <canvas>. But that was just the front end. The backend technology was pretty genius.

Loading the site at default would give a wheel with ~20 generic options for what to do for lunch (or dinner). You could spin it and get a generic result (like "hamburgers"). But optimally, the site had a connection to YELP, and if you gave it your local ZIP code, the best feature was triggered. Results for the top 20 local restaurants got loaded onto the wheel and then it would get a spin. If you were interested in a specific type of restaurant --for example, BBQ-- you could enter that as a search query and get a list of thosrestaurant types on your wheel.

This was great! Of course, you weren't forced to eat at the first random option. You can always spin again. In coworker groups, the list at least facilitated inspiration and quicker discussion on available options. It was fun for "hey, have you heard of this place?" New adventures could be had.

My wife and kids? Funny enough, they were not fans. They didn't want to trust the wheel for dinner, and they didn't like the clicking sound the wheel makes. And probably didn't want to hear me suggest the WHEEL. OF. LUNCH. one more time. But they are spoilsports who hate fun! 😝

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I guess all good things must come to an end. Tonight, I went to try it again when we were discussing dinner options and was greeted with the familiar wheel, missing the search options. On the left column was this note:

July 22, 2024

I am sad to report that after 15 years of The Wheel of Lunch, Yelp has decided to no longer provide free API services to the wheel. Yelp’s cheapest API plan is $230 a month! I can't afford that.

The Wheel of Lunch has always been a labor of ♥, and provides zero $ to me (I stopped running ads a while ago). I have no desire to “monetize” the Wheel.

I’m glad you’ve enjoyed the Wheel, while it existed. It was from an older, friendlier version of the World Wide Web that was not exclusively about commerce. Many of these sites are shuttered now, and the Wheel of Lunch is just another casualty in the long march to the death of the Web as we knew it.

Have a nice day! :)

Oof. I felt that viscerally. And it triggers a nostalgic feeling for the early web 2.0 peak of the 2010s or thenabouts. I guess the Useless Web is still around, but I'd suggest we all appreciate it before it fades entirely.